• Dietitian, nutritionist, and author, Sánchez gave a talk dealing with advertising, diet, and childhood at Fundesplai’s headquarters. 
  • Watch the talk video here.

  • Dietitian, nutritionist, and author, Sánchez gave a talk dealing with advertising, diet, and childhood at Fundesplai’s headquarters. 

  • Watch the talk video here.

«Regulating advertising is a children’s right», this conclusive was dietitian, nutritionist, and author Aitor Sánchez in his talk «Advertising, diet and childhood», held on Tuesday 18 October at Fundesplai’s headquarters.

 

In his talk, Sánchez revisited several aspects of the history of advertising, emphasising how advertising unhealthy products (cookies, sugary cereals) affected children’s eating choices. 

The author was very critical towards some influencers who implicitly advertise unhealthy foods: «if you advertise without warning the public, you are not only deceiving them, but you are doing something illegal to boot».

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Image: Aitor Sánchez during his talk «Advertising, diet, and childhood ». Fundesplai.

A talk that stood out because of the active participation of young people and children.

The second part of the event consisted of questions asked by the young people and children present at the talk. In his answers, Sánchez offered the public some tricks to identify false advertising: «when an ad offers us some lovely product that is supposed to work miracles, we need to start asking questions to find out whether the product is really healthy or not. If there is talk of cookies that boost digestion or yoghurt that strengthen our immunity defences, then we should question such information».

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Image: Aitor Sánchez, during his talk «Advertising, diet, and childhood». Fundesplai.

To conclude the event, Aitor Sánchez summarised the key points of the talk. He focused on demystifying food advertising and developing a critical attitude towards misinformation in food packaging: «advertising makes us believe that we need to eat special food, and this is not true. Good old food is the important one».

Activity included in the EUKI project «Bringing Climate Action to the Table».

This project receives support from the Federal Ministry for Economic Affairs and Climate Action and the European Climate Initiative (EUKI).

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