Many non-profit organizations have found in social networks a good channel of communication with their audiences: associates, other entities, companies, journalists… Even among medium and small organizations, social media profiles have become an alternative to websites. Despite this, entities with smaller structures often cannot allocate the necessary time to the management of social networks. Lack of resources or knowledge greatly limits this task. For this reason, it is a good option to consider tools that facilitate this work, such as Metricool, a…
