The initiative wants to claim the right to receive certain information and children’s health.
The initiative wants to claim the right to receive certain information and the health of children, through collective action in esplais and schools.
Fundesplai launches the challenge ‘No m’ho empasso’within the acts of celebration of Universal Day of the Rights of the Child. It is a campaign that emphasizes the influence of advertising on children’s food preferences.
The aim of the initiative is to claim the right to health and to receive truthful information, as established in the Convention. We also want to work with children and young people so that they know the techniques and claims used by food advertising to attract interest in certain products.
#NoMhoEmpasso also works to provide information on the amount of sugars and unhealthy fats contained in most of the products advertised for children and how these affect health, in order to promote healthy eating habits. In addition, the campaign aims to promote critical thinking among children.
Featured activities
Prior to November 20, various awareness-raising activities have been organized at noon time in 78 schools and 40 esplais. The activities focus on observing the products and packaging of the food consumed by children, to see their reactions. It is also intended to encourage and recover family meals among children.
Along these lines, at the Josep Ferrà i Esteva school in Olesa de Montserrat, the boys and girls have created a new image of the products they usually eat (cookies and other sweets), and have taken great care to explain clearly and without makeup the nutritional information they contain. On the other hand, there are centers that have organized recreational and educational activities open to citizens, such as the esplai Espurnes and Pubilla Cases – Can Vidalet, present at the celebrations of the Universal Day of the Rights of the Child, in Esplugues de Llobregat. With the activity the art of preserving, they will test the skills of children and families when it comes to preserving food in the refrigerator.
The campaign will conclude with the reading of a manifesto prepared by the centers and esplais, which collects the opinions and demands of the children in relation to everything that has been learned. As well as the creation of posters with different messages about misleading advertising, open your eyes and close your mouth to lies.
Fundesplai hosts the Congress of Children and Adolescents
On November 20, in addition, the first Congress of Children and Adolescents will take place at the headquarters of Fundesplai (El Prat de Llobregat), organized by the National Council of Children and Adolescents of Catalonia.
The event will discuss education and school, and dynamics will be held to discuss different issues related to these topics from the point of view of children and adolescents.