Fundesplai (Fundació Catalana de l’Esplai) has presented the campaign #Botaxlainfancia for equal opportunities in childhood and invites everyone to make a playful and supportive gesture: take a photo by jumping or bouncing a ball, share it on social networks with the hashtag #botaxlainfancia. Watch the video!
| Watch the campaign video! |
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In Spain, 27.3% of children live below the poverty line. This directly affects the rights and equal opportunities in childhood and, specifically, access to care, food and educational leisure activities.
For this reason, Fundesplai, non-profit socio-educational entity that has been working for 45 years in favor of the education and happiness of children, Invite everyone people who believe that boys and girls have the right to live their childhood fully, to let them state it publicly. How? Bouncing!
Bouncing is very easy, anyone can do it. It is about taking a photo bouncing (jumping or bouncing a ball) and posting it on social networks (Facebook, Twitter, Instagram …) accompanied by the hashtag #botaxlainfancia. Each bot is asked to nominate a minimum of three people, inviting them to boot as well. And if you do not have an account on social networks, there is also the option to send the photo to the bota@fundesplai.org email.
Josep Gassó, president of Fundesplai, explained that Bouncing is a playful gesture, but full of symbolism and courage: “each bot will be a cry for the rights and equal opportunities in childhood; and, moreover, every bot It will be € 1, contributed by the collaborating companies, which will be used to grant children who are at risk of exclusion so that they can go to the school canteen, leisure activities and school reinforcement and to the colonies”.
First companies to put in 1€ for each “bot”
The #botaxlainfancia campaign already has the first collaborating companies, among which the following stand out Eurest Catalunya, dedicated to restoration for communities; Bardet – Avant Group, a coach and passenger transport company; and the supermarket chain PlusFresc. These first companies have committed to put € 1 for each of the first 12,000 bots. But, as Josep Gassó has said, “The campaign is just in its infancy and we need everyone’s involvement. We would like to achieve a true mobilization of society through thousands of bots on social media and get more socially engaged companies to contribute scholarship funds.”
www.botaxlainfancia.org , a space to follow the campaign and get directly involved
In order to know and track the campaign, the website has been activated www.botaxlainfancia.org, where all those people who, in addition to Bounce, also want to collaborate directly, they can become followers, volunteers or members of Fundesplai, or make a financial contribution, which will be used as scholarships for children at risk of social exclusion.
Give priority to child-directed policies
The #botaxlainfancia campaign is the first act of a more global strategy of Fundesplai that takes as its motto “We take the side of childhood”. The entity wants to raise awareness and give visibility to all people, entities and companies that take sides in childhood and call for everyone to get involved with the well-being of children. It also wants to influence claiming that policies aimed at children are a priority. In this sense, it is no coincidence that #botaxlainfancia will stand just at the beginning of a year that will be presided over by different electoral counts and that it will take place, at least, until the month of May when the municipal elections will be held.
Fundesplai, 45 years working for the rights and happiness of children
Fundesplai (Fundació Catalana de l’Esplai) is a non-profit social entity that directly develops programs, campaigns and activities for children, young people and their families through the socio-educational action of Recreation centres; promoting environmental education programs in your network Summer camps; and comprehensive educational programs and canteens for the SCHOOL WORLD. Last year, the socio-educational action of Fundesplai benefited 200,000 people.
Fundesplai ensures that the socio-educational projects it promotes have the highest quality but, at the same time, is committed to guaranteeing that all children can access them. To make this equity possible, Fundesplai works in a network and seeks the co-responsibility of all the agents of the community (families, schools, entities, administrations, companies…); It promotes volunteering and grants scholarships and grants for summer camps, school canteens or so that children at risk can go to leisure centers that carry out important socio-educational work on a daily basis. In the last year alone, more than 16,000 scholarships and grants have been awarded since Fundesplai.
But despite all these efforts, the crisis makes it increasingly difficult to guarantee equal opportunities. According to the Catalan Ombudsman, leisure is one of the educational areas most strongly affected by inequalities in access, with a differential of 30 points between families of economically favored social class and families with fewer resources.
In this sense, Josep Gassó, wanted to emphasize that “This lack of equal opportunities for children is occurring here: in our neighborhood; At recreation or at the school where we take our children. And it’s happening now: and boys and girls have the right to live their childhood now . They cannot wait for the crisis to pass, because, then, they will no longer be children! It is often said that children are the future, but they really are the present. For this reason, action must be taken and that is why we invite everyone to participate in #botaxlainfancia”.