The dietitian-nutritionist and disseminator gave a talk at Fundesplai about advertising, food and childhood. Retrieve the video of the conference inthis link.
- The dietitian-nutritionist and disseminator offered a talk at the headquarters of Fundesplai to discuss issues related to advertising, food and childhood.
- Retrieve the video of the conference in this link.
«Regulating advertising is a children’s right», this is how forceful the dietitian-nutritionist and disseminator Aitor Sánchez showed himself during his conference «Advertising, food and childhood», held on Tuesday, October 18, at the headquarters of Fundesplai.
During his speech, the dietitian-nutritionist reviewed various aspects of the history of advertising, with special emphasis on how the advertising of unhealthy products (cookies or sugary cereals) has managed to influence the dietary decisions of young children.
Sánchez was also very critical of certain “influencers” who implicitly advertise unhealthy foods to their audience: “if you advertise without warning you are not only cheating, but you are committing an illegality”.
Image: Aitor Sánchez during the conference “Advertising, food and childhood”. Fundesplai.
A conference marked by the prominence of children and young people
The second part of the event featured a dynamic of questions to Aitor Sánchez posed by children and young people. Among the outstanding answers, Aitor Sánchez provided tricks to detect the Misleading advertising: “When we are presented with a beautiful product that works miracles, we have to start asking questions and see if it really is healthy or not. If they talk about biscuits that improve digestion or yogurts that strengthen our defences, let’s ask ourselves”.
Image: Aitor Sánchez during the conference “Advertising, food and childhood”. Fundesplai.
To end the event, Aitor Sánchez collected the key points of his speech, focused on demystifying food advertising and being critical of the misinformation contained in many packaging: “Advertising makes us believe that we should eat special foods, and this is not the case. The food of a lifetime is what matters.”
Activity belonging to the EUKI project “Parem Taula pel Clima”.
This project is supported by the European Climate Initiative (EUKI) of the Federal Ministry of Economic Affairs and Climate Action of the Government of Germany.