The #botaxlainfancia campaign promoted by Fundesplai in favor of equal opportunities in childhood was in the program “Para Todos La2” of TVE.
The #botaxlainfancia campaign promoted by Fundesplai in favor of equal opportunities in childhood was in the program “Para Todos La2” of TVE. Josep Maria Valls, press officer of Fundesplai, explained that this initiative seeks to raise funds to offer aid for school canteen, educational reinforcement and camps for children with social needs.
Valls highlighted that #botaxlainfancia has already achieved thousands of interactions and photos on social networks with the aforementioned hashtag, for which the collaborating companies (Eurest Catalunya, Plusfresc and AvantGrup – Bardet) contribute funds.
The campaign is based on people making a gesture in favour of children: taking a photo of themselves “bouncing” (jumping or bouncing a ball) and posting it on social networks with the hashtag #botaxlainfancia. For each photograph, the collaborating companies donate one euro.
The campaign is open until May.